- Ensure content on the web site is current
- staff changes
- product changes
- special events
- when a special event is done get it off the site!
- Sales, flyers, catalogues
- new products
- new information
- latest press releases
- pricing changes
- clearance items
- ensure images load quickly (image optimization)
- Ensure links to pages and other sites work properly
- follow up on feedback to improve site
- Ensure content is spelled correctly
- Study web site statistics to insure traffic visiting your site
- review reports from counters that can tell you how people found you (search engine, directory, supplier)
what OS, browser, screen resolution, country of origin and more!
- make your site accountable to you.